Just Ask Baby, a privately held start-up, developed a TV-style video series to help parents understand the world from their child’s perspective. They used online, high quality videos to present science-based child development information in a fun, accessible way. An effective go-to-market strategy was required to launch this product into the worldwide marketplace.
1. Privately held company with a small financial investment and fixed budget
2. A lot of parenting information already existed in the marketplace, and the educational nature of the video content was a relatively new concept.