brand message
What does your personal story have to do with your biz? Everything!
by MichelaQ on March 19, 2013
We all have a unique personal story that influences who we are and motivates us to do the work we do. Let’s take some time, right now, to recall why you are in your chosen business in the first place… whether you are a therapist, coach, consultant, or healer. (pause for reflection) I believe that [...]
If your Brand is not your Logo, then what is it?
by MichelaQ on December 13, 2012
According to an article written by brand catalyst Isabelle Mercier Turcotte of Leapzone Strategies, branding is when you take a good, honest look under the hood of your business and get crystal clear about: Who you are and what makes you different. What problems you solve. How is your service or product making life better? [...]
Focus Inward not Outward, for Better Results
by MichelaQ on December 11, 2012
As a business, what makes you valuable to your customer? If you can’t answer this question succinctly, then you won’t be able to communicate your value to your customer in such a way that engages them to enter into a buying relationship with you. How does a company differentiate itself enough to compete with hundreds [...]
Principles of Traditional Media vs. Social Media
by MichelaQ on October 3, 2011
Eyes and ears versus hearts and minds. It was this statement made by Lawrie Ferguson, chief marketing officer, Coast Capital Savings, at a recent Business in Vancouver marketing panel that inspired me to write this blog post. When I heard it, I thought, “yes! That’s exactly it! This is the definition of traditional versus social [...]
Deliver Your Value Proposition to Your Audience by Telling a Good Story
by MichelaQ on July 4, 2011
New York Times journalist Rob Walker hypothesized that value comes from the story behind a product, and not the product itself. If this is true, then communicating the value of your offering is not only wise but also necessary. In today’s cluttered marketplace where thousands of brands are competing for consumer dollars and consumers have [...]
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Ciao! My name is Michela Quilici and I'm on a mission to reconnect consultants, coaches and counsellors with their higher purpose, so they can confidently create a business they love and live a life of meaning.
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