Internet Marketing Center

Established Direct Sales Company Spends Marketing Budget Efficiently

Situation:

The Internet Marketing Center (IMC) had been producing innovative, expert Internet marketing techniques, products and software for well over a decade, providing its clients with all the tools they needed to successfully start, build, and grow their own online businesses on small budgets.

Challenge:

• The company’s founder, visionary, and primary brand identity passed away suddenly, forcing the company to re-organize and re-invent themselves quickly.

Solution:

I was hired to build out the marketing team structure to support the new business strategy, efficiently allocate resources, and introduce processes to create efficiencies within the department, in addition to streamlining and managing marketing promotions to meet delivery and revenue targets.

Results:

IMC was able to stay focused on re-developing their business strategy and goals, while continuing to maintain a healthy revenue line.

“Michela has brought significant improvements to the marketing department. She is a great leader.” –  M. Scott, IMC

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