Marketing Communications
What you do and what you offer are two different things. Knowing there is a difference between what you do and what you offer is one thing, and understanding that difference, is an entirely different thing. (Confusing or what!) Let me explain. Understanding what business are you actually in is essential to answering the question about what you offer versus what you do. (Hint: you [...]
According to Wikipedia, a “community” is a group of interacting people that share some common values. In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness. Being part of a community is important to [...]
Planning and pulling off a results-focused marketing campaign takes time, effort, and money. To have the best chance of launching a project on time, on budget and on target requires a structured approach to planning and project management. Most importantly, it requires strategic clarity at the beginning of the project, which sets the roadmap to [...]
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Ciao! My name is Michela Quilici and I'm on a mission to reconnect consultants, coaches and counsellors with their higher purpose, so they can confidently create a business they love and live a life of meaning.
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