Marketing 101
What you do and what you offer are two different things. Knowing there is a difference between what you do and what you offer is one thing, and understanding that difference, is an entirely different thing. (Confusing or what!) Let me explain. Understanding what business are you actually in is essential to answering the question about what you offer versus what you do. (Hint: you [...]
Stand up, stand out, and become a client attraction magnet. How? Focus on a hyper niche market. I know you’ve heard this before, but are you doing it? This is what happens when you don’t have a solid niche market. Any of this sound familiar? too few client referrals low confidence inability to communicate your [...]
One of the biggest marketing trends this year is content marketing; future predictions from marketing pundits place content marketing on the trend watch list for 2013 as well. I don’t think it’s as much of a trend as it is one of many examples of the paradigm shift in the way we market. A shift [...]
1. Not having a clear understanding of the value you provide Knowing what business are you actually in is essential. (Hint: you are not in the business of selling your product or service.) Example: If you are a financial planner, you are NOT in the financial planning business. You are in the people business. Once [...]
If you have a company that is in the business of making money, then you need a marketing strategy, because the marketing strategy is your roadmap to guide you in your efforts to get the maximum impact for the marketing dollars, time and resources you invest to reach your business goals. A marketing strategy is [...]
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Ciao! My name is Michela Quilici and I'm on a mission to reconnect consultants, coaches and counsellors with their higher purpose, so they can confidently create a business they love and live a life of meaning.
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