August 2011

You Are Leaving Money on the Table. The Only Question is How Much?

by MichelaQ on August 26, 2011

Small changes to your website could result in hundreds of thousands of dollars in incremental revenue. I recently took part in a webinar sponsored by the American Marketing Association entitled: Keys to Website Success. I was curious to learn what Lance Loveday, CEO Closed Loop Marketing would choose to spotlight for this particular topic, which [...]

Driving Customer Acquisition by Looking Beyond AIDA

by MichelaQ on August 15, 2011

All consumers follow a buying process, whether they know it or not. We all do it – probably a dozen times a week if not more. When we are presented with an opportunity to make a purchase we subconsciously ask ourselves a series of questions, and depending on our answers we either move from one [...]

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